About the Owner

A native of Broken Arrow, Oklahoma, Daniel Hendrickson has spent his life in the community he proudly calls home. A K–12 graduate of Broken Arrow Public Schools, Daniel grew up a Tiger, and football has been a defining part of his life from an early age.

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After losing his mother to breast cancer at the age of 13, football became more than a game—it became a place where hard work, discipline, and determination could overcome adversity. When things were wrong with the world, everything seemed right on the football field.

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Daniel went on to become a two-year starter on the offensive line for Broken Arrow High School, playing from 2001–2003 under head coach Rick Jones. He was a member of Broken Arrow's first state finalist team in 2002 and earned First Team All-District honors as a senior. Though undersized for his position, Daniel learned early that hard work and determination could overcome obstacles. His efforts earned him a scholarship to play football at Lindenwood University in St. Charles, Missouri, where the Lions went undefeated and captured the 2004 HAAC Championship during his freshman season.

Daniel eventually returned home to his beloved Oklahoma and began working in electrical services and real estate investment. After the historic 2007 ice storm, he saw an opportunity to earn extra money hauling storm debris throughout the Tulsa area. He would later use that money to help start what would become Fence Builders of Oklahoma, LLC.

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What began as one man building fences on weekends steadily grew. As the business expanded, Daniel eventually faced the decision of whether to leave his full-time job and pursue the company completely. At nearly the same time, his father became gravely ill and it appeared he might require permanent care. Knowing he needed the flexibility to be there for his father, Daniel took the leap and began building fences full time.

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Fortunately, his father made a full recovery, and Daniel continued building the company. What started as a one-man operation on weekends grew into an established local business serving Broken Arrow and communities throughout Green Country.

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But through building a business, getting married, and raising a family, Daniel never lost his passion for football or his desire to give back to the program and community that had given him so much.

In 2016, Daniel returned to Broken Arrow High School Football, beginning what has now become 11 years coaching at the varsity level. During his time with the Tigers, Daniel has served in a variety of roles and currently serves as Coordinator of Football Operations and Linebackers Coach. Throughout his coaching career at Broken Arrow, he has been blessed to serve under head coaches David Alexander, Josh Blankenship, and current head coach Travis Hill, learning from each while continuing to give back to the Tiger football program that has meant so much to him and his family.

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For Daniel, coaching is about much more than wins and losses. It's an opportunity to invest in young men and teach the same values of hard work, accountability, perseverance, and commitment that football taught him. Being able to serve the same school and football program that played such an important role in his own life is something he considers a tremendous privilege.

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At the center of everything Daniel does is his family. He and his wife, Ashlee Hendrickson, are raising their three children in the same Broken Arrow community that has played such an important role in Daniel's life. Ashlee is also part of the Broken Arrow school community, working for Broken Arrow Public Schools.

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Their son, Hux, is continuing the family's football tradition as a member of the Broken Arrow freshman football team and also competes in travel baseball. Their daughter Hazel plays soccer and is involved in band, while their youngest daughter, Hattie, is a cheerleader and plays softball. Between football fields, baseball diamonds, soccer fields, softball games, band events, and cheer, the Hendrickson family stays deeply involved in the schools, athletics, and community they call home.

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Daniel's path hasn't always been a straight one. Along the way, he has been fortunate to have many great people help shape the man, husband, father, business owner, and coach he is today, including his father, Paul Goodenough, Coach Trandy Birch, Coach Rick Jones, and his uncle Aaron Meek, among many others.

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From Tiger player to business owner, husband and father, and now Tiger coach, each chapter has brought Daniel back to the same place and the same values: family, faith, football, hard work, and Broken Arrow.

For Daniel, Broken Arrow isn't simply where he lives, works, or coaches. It's home.